When it comes to the world's supply of diamonds, one name reigns supreme - the De Beers group of companies. With a staggering control of over 80% of the global diamond market, De Beers is the undisputed leader in the diamond industry.

Founded in 1888 by Cecil Rhodes, De Beers has established itself as the go-to source for top-quality diamonds. The company's dominance in the market has allowed it to set prices and control the supply of diamonds worldwide, making it a force to be reckoned with in the industry.

De Beers' stronghold on the diamond market is a result of its strategic marketing campaigns, innovative mining techniques, and strong relationships with diamond-producing countries. The company's ability to maintain such a large market share is a testament to its expertise and influence in the industry.

For consumers, De Beers' dominance means that the company has a significant impact on the availability and pricing of diamonds. With such a large share of the market, De Beers has the power to dictate trends and standards within the industry, shaping the way diamonds are bought and sold around the world.

Despite facing criticism for its monopoly-like control over the diamond market, De Beers continues to thrive and maintain its position as the leader in the industry. The company's commitment to quality, ethical sourcing, and innovation has solidified its reputation as a trusted source for diamonds.

Whether you're in the market for a stunning engagement ring or a timeless piece of jewelry, choosing a diamond from De Beers ensures that you're getting a top-quality stone from a company with a long history of excellence. With its unparalleled control of the world's diamond supply, De Beers is truly a cut above the rest.

In conclusion, the De Beers group of companies controls more than 80% of the world's supply of diamonds, making it the most dominant force in the global diamond market. With its reputation for quality and innovation, De Beers continues to set the standard for excellence in the industry.

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