E.T. the Extra-Terrestrial, the lovable alien from the iconic 1982 movie, captivated hearts worldwide with his endearing personality and unique tastes. While E.T. had a fondness for a variety of Earthly delights, one candy in particular held a special place in his heart – Reese's Pieces.
Reese's Pieces, a bite-sized peanut butter candy coated in a crunchy candy shell, became synonymous with E.T.'s intergalactic adventure. In the film, E.T. discovers a bag of these delectable treats and quickly develops an obsession with them. He uses the candy as a means to communicate, luring Elliot, his human friend, by leaving a trail of Reese's Pieces throughout the house.
The impact of E.T.'s love for Reese's Pieces extended far beyond the silver screen. Following the movie's release, the candy experienced a significant surge in popularity. Sales skyrocketed as fans of the film rushed to taste the candy that had captured the heart of their favorite extraterrestrial friend.
Reese's Pieces owe their rise to fame to a clever marketing strategy. Originally, the film's producers had approached Mars, Inc., the makers of M&M's, seeking permission to feature their candy in the movie. However, Mars declined the offer. This led to Hershey's, the manufacturer of Reese's Pieces, seizing the opportunity to step in and secure a deal that forever associated their candy with E.T.
The success of the E.T. franchise and its connection to Reese's Pieces cemented the candy's place in popular culture. To this day, Reese's Pieces remain a beloved choice for moviegoers and candy enthusiasts alike. The distinctive orange and yellow packaging, adorned with the iconic E.T. logo, serves as a nostalgic reminder of the enduring bond between the lovable alien and his favorite candy.
Whether you're a fan of E.T. or simply have a penchant for delicious peanut butter treats, indulging in a handful of Reese's Pieces is sure to transport you back to the magical world of this beloved movie. So, the next time you find yourself pondering what candy E.T. loved the most, look no further than the irresistible allure of Reese's Pieces.
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