One product that was renamed "Arthur's" after the star of its advertising campaign was the popular peanut butter brand, Skippy. Skippy peanut butter was first introduced in 1933 by the Rosefield Packing Company, but it wasn't until the 1960s that the brand really took off thanks to its catchy advertising campaign featuring a young boy named Arthur.

Arthur became the face of Skippy peanut butter, appearing in television commercials and print ads promoting the creamy spread. His lovable antics and catchy jingle helped to make Skippy a household name, and soon the brand decided to capitalize on Arthur's popularity by renaming the product "Arthur's" peanut butter.

The rebranding was a huge success, and "Arthur's" peanut butter became even more popular than Skippy. Consumers loved the nostalgic connection to the advertising campaign, and sales of the peanut butter soared. The brand continued to use Arthur in their marketing for many years, solidifying his place as a beloved mascot.

Today, Skippy peanut butter is still a popular choice for families looking for a delicious and nutritious spread. The brand has expanded its product line to include a variety of flavors and styles, but the original creamy peanut butter is still a favorite among consumers.

Whether you grew up watching Arthur on television or are just discovering the delicious taste of Skippy peanut butter, there's no denying the impact that the advertising campaign had on the brand. Renaming the product "Arthur's" was a smart move that helped to cement Skippy's place in the hearts and pantries of consumers around the world.

So next time you're looking for a tasty and satisfying snack, why not pick up a jar of "Arthur's" peanut butter? You'll be enjoying a piece of advertising history along with a delicious spread that's been a favorite for generations.

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