In the 1974 season, Marlboro made a significant switch in their backing from BRM to McLaren. This move marked a new era for Marlboro as they aligned themselves with McLaren, a team that was on the rise in the world of Formula One racing. This strategic decision by Marlboro proved to be beneficial as McLaren went on to have a successful season, with driver Emerson Fittipaldi winning the World Drivers' Championship that year. The partnership between Marlboro and McLaren helped to solidify McLaren's position as a top team in Formula One, and it also helped to raise the profile of Marlboro as a sponsor in the sport. The switch from BRM to McLaren was a bold move by Marlboro, but it ultimately paid off in terms of both performance on the track and exposure for the brand. By aligning themselves with a winning team like McLaren, Marlboro was able to showcase their brand to a wider audience and establish themselves as a key player in the world of Formula One racing. The partnership between Marlboro and McLaren continued for many years, with the two brands working together to achieve even greater success on the track. The success of their collaboration helped to cement Marlboro's reputation as a leading sponsor in the world of motorsport, and it also helped to elevate McLaren to new heights in the sport. Overall, the switch from BRM to McLaren in the 1974 season was a pivotal moment for Marlboro and McLaren alike. It helped to propel both brands to new levels of success and solidified their positions as key players in the world of Formula One racing. In conclusion, the decision by Marlboro to switch their backing to McLaren in the 1974 season was a strategic move that paid off in terms of performance and exposure for both brands. This partnership helped to elevate McLaren to new heights in the world of Formula One racing and solidified Marlboro's position as a top sponsor in the sport.

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