Every year, millions of people tune in to watch the Super Bowl not only for the game itself but also for the highly anticipated commercials that air during breaks. Companies spend millions of dollars to create and air these commercials, hoping to leave a lasting impact on viewers. One strategy that some companies have used to stand out is to create commercials specifically for the Super Bowl and never reuse them again.
By creating a commercial that is exclusive to the Super Bowl, companies are able to generate buzz and excitement among viewers. These commercials are often highly creative and memorable, as advertisers know they only have one shot to make an impression. This exclusivity adds to the appeal of the commercial and can help it stand out among the countless other ads that air during the game.
One example of a company that has successfully used this strategy is Doritos. In 2011, Doritos aired a commercial during the Super Bowl that featured a dog bribing a man with Doritos to keep the fact that he had killed the family cat a secret. The commercial was a hit with viewers and quickly went viral, becoming one of the most talked-about ads of the game. Doritos never reused the commercial, which helped to cement its status as a Super Bowl classic.
Another example is Budweiser, known for its iconic Super Bowl commercials featuring its beloved Clydesdale horses. In 2013, Budweiser aired a commercial that told the heartwarming story of a man and his horse reuniting years after they had been separated. The commercial was a tearjerker and resonated with viewers, becoming one of the most memorable ads of the game. Budweiser never reused the commercial, allowing it to maintain its emotional impact and uniqueness.
In conclusion, creating a commercial specifically for the Super Bowl and never reusing it can be a successful strategy for companies looking to make a lasting impression on viewers. These commercials are often highly creative and memorable, helping them to stand out among the sea of ads that air during the game. By taking advantage of the massive platform that the Super Bowl provides, companies can create commercials that become instant classics and generate buzz long after the game is over.
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