Did you know that toothpaste was famously the first advert to air on ITV? It's true! But do you know what the second advert was?

Well, the second advert to air on ITV was for Gibbs SR Toothpaste. This historic moment took place on September 22, 1955, just a few minutes after the first toothpaste advert.

Both of these adverts marked the beginning of commercial television in the UK, and they set the stage for the explosion of advertising that would follow in the years to come. The launch of ITV was a game-changer for the advertising industry, as it provided a new platform for brands to reach a wider audience than ever before.

Since those early days, television advertising has evolved significantly, with brands now able to target specific demographics and measure the effectiveness of their campaigns in ways that were once unimaginable. However, the humble toothpaste adverts that kicked off ITV's commercial broadcasting will always hold a special place in advertising history.

So, the next time you reach for your tube of toothpaste, take a moment to think about the role it played in the history of television advertising. Who knows, maybe one day your own brand could be making history on a new platform!

In conclusion, toothpaste may have been the first advert on ITV, but it was quickly followed by Gibbs SR Toothpaste as the second. These adverts were just the beginning of a new era in advertising, and they paved the way for the innovative and creative campaigns that we see on our screens today.

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