In 1998, the German automaker BMW acquired Rolls Royce, a British luxury car manufacturer. This acquisition marked a significant moment in automotive history, as BMW took over the production and distribution of Rolls Royce vehicles.

BMW's purchase of Rolls Royce came after a bidding war with Volkswagen, another major automaker. The deal included the rights to the Rolls Royce name and logo, as well as ownership of the Rolls Royce factory in Goodwood, England.

Since the acquisition, BMW has continued to uphold the reputation of Rolls Royce as a symbol of luxury and elegance. The company has introduced new models, such as the Phantom, Ghost, and Wraith, which have all been well-received by critics and consumers alike.

BMW's investment in Rolls Royce has paid off, as the brand remains one of the most prestigious and sought-after in the automotive industry. The company's commitment to quality and innovation has solidified Rolls Royce's position as a leader in the luxury car market.

Overall, BMW's acquisition of Rolls Royce in 1998 was a strategic move that has proven to be successful. The marriage of German engineering and British craftsmanship has resulted in some of the most iconic and iconic vehicles on the road today.

For more information on the history of Rolls Royce and BMW's acquisition of the brand, be sure to visit the official BMW and Rolls Royce websites. You can also find a wealth of information and resources on automotive blogs, forums, and publications.

Whether you're a car enthusiast or simply curious about the world of luxury vehicles, the story of BMW's purchase of Rolls Royce is one that is worth exploring. It serves as a testament to the power of collaboration and innovation in the automotive industry.

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