Renault, a French automobile company, merged with American Motors in 1987. This merger was a significant move in the automotive industry, as it brought together two well-established companies with a shared goal of expanding their global presence.

Renault, founded in 1899, has a long history of producing high-quality vehicles that are known for their performance and innovation. The company has a strong presence in Europe and has been looking to expand its reach in other markets, including the United States.

American Motors, on the other hand, was a prominent American automaker that was founded in 1954. The company was known for producing a range of vehicles, including popular models like the Jeep and the Eagle. However, by the 1980s, American Motors was facing financial difficulties and was looking for a strategic partner to help revitalize its business.

The merger between Renault and American Motors was seen as a win-win for both companies. Renault gained access to the lucrative American market, while American Motors benefited from Renault's advanced technology and global resources. The merger also allowed both companies to share research and development costs, leading to the creation of new and innovative vehicles.

One of the most notable outcomes of the merger was the introduction of the Renault Alliance, a compact car that was based on the Renault 9. The Alliance was well-received by consumers and helped boost sales for American Motors in the United States.

Despite the initial success of the merger, the partnership between Renault and American Motors was short-lived. In 1988, Chrysler acquired American Motors, effectively ending Renault's involvement in the company. However, the legacy of the merger lived on, as the Renault Alliance continued to be produced under the Chrysler brand.

Overall, the merger between Renault and American Motors was a significant event in the history of the automotive industry. It demonstrated the importance of strategic partnerships in an increasingly competitive market and highlighted the potential for collaboration between companies from different countries.

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