In 1987, the first commercial to portray nudity on US television was for a perfume called "Obsession" by Calvin Klein. This groundbreaking advertisement featured a steamy scene with a topless model, causing quite a stir among viewers at the time. The controversial commercial was directed by renowned filmmaker Ridley Scott and starred model and actress Lisa Taylor. The ad was part of a larger campaign for the fragrance, which aimed to create a sense of sensuality and allure around the product. Despite the backlash and complaints from some viewers, the commercial was a huge success for Calvin Klein and helped to solidify the brand's reputation as a boundary-pushing and provocative force in the world of fashion and advertising. The use of nudity in advertising has always been a topic of debate, with some arguing that it can be an effective way to grab attention and create buzz around a product, while others see it as exploitative or inappropriate. Regardless of where you stand on the issue, there is no denying that the Obsession commercial was a game-changer in the world of advertising. To learn more about the history of nudity in advertising and its impact on consumer behavior, check out this article from Ad Age: [https://adage.com/article/news/nudity-advertising-history](https://adage.com/article/news/nudity-advertising-history). In conclusion, the first commercial to feature nudity on US television was for Calvin Klein's "Obsession" perfume in 1987. This controversial ad sparked conversations about the use of nudity in advertising and helped to push the boundaries of what was considered acceptable on television. Love it or hate it, there is no denying the impact that this commercial had on the advertising industry.

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