Did you know that the famous shoemaker Dr. Martens was an underwriter for rock's 1988 Human Rights Now tour? This sponsorship was a significant moment in the brand's history, as it aligned with their commitment to social justice and activism.

The Human Rights Now tour was a series of concerts organized by Amnesty International to celebrate the 40th anniversary of the Universal Declaration of Human Rights. The tour featured performances by iconic artists such as Bruce Springsteen, Sting, Tracy Chapman, and Peter Gabriel, all advocating for human rights and social change.

Dr. Martens' involvement in the tour was a natural fit, given the brand's long history of supporting counterculture movements and standing up for marginalized communities. By underwriting the tour, Dr. Martens not only showcased their commitment to social responsibility but also reached a wider audience of like-minded individuals who shared their values.

This partnership between Dr. Martens and the Human Rights Now tour helped to raise awareness about important human rights issues and inspire people to take action. It also solidified Dr. Martens' reputation as a brand that stands for more than just footwear – they stand for equality, justice, and freedom.

If you want to learn more about Dr. Martens' involvement in the Human Rights Now tour, you can visit their official website at www.drmartens.com. There, you can read about their history of activism, browse their latest collections, and see how they continue to support causes that are important to them.

In conclusion, Dr. Martens' role as an underwriter for rock's 1988 Human Rights Now tour was a powerful statement of their values and commitment to social change. By aligning themselves with such an important cause, they not only raised awareness but also inspired others to join the fight for human rights. Their partnership with the tour was a testament to the fact that businesses can – and should – use their platform for good.

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