On January 27, 1984, Michael Jackson was filming a commercial for Pepsi when a pyrotechnics accident caused his hair to catch on fire, leaving him with second-degree burns on his scalp. The incident occurred during the filming of a commercial for the company's "New Generation" campaign, which featured Jackson performing his hit song "Billie Jean."

The commercial was part of a $5 million endorsement deal between Jackson and Pepsi, making it one of the most lucrative celebrity endorsements of its time. The campaign aimed to rebrand Pepsi as a drink for the younger generation, with Jackson as the face of the campaign. The commercial was highly anticipated and was set to air during the 1984 Grammy Awards.

The accident not only left Jackson with physical injuries but also caused emotional trauma that would haunt him for the rest of his life. Despite the incident, Jackson continued to work with Pepsi and even went on to perform at the company's 1988 "Bad" tour, further solidifying their partnership.

Despite the tragedy, the commercial was eventually released and became a major success, helping to solidify Jackson's status as a global superstar. The incident also highlighted the dangers of using pyrotechnics in advertising and led to greater safety regulations in the industry.

For more information on the Pepsi commercial incident involving Michael Jackson, you can visit History.com. This article provides a detailed account of the events leading up to the accident and its aftermath, shedding light on the impact it had on both Jackson and the advertising industry as a whole.

In conclusion, the Pepsi commercial incident involving Michael Jackson was a tragic moment in the pop star's life, but it also served as a reminder of the risks involved in using pyrotechnics in advertising. Despite the accident, Jackson's partnership with Pepsi continued, and the commercial ultimately became a major success, showcasing the resilience and determination of one of the greatest entertainers of all time.

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