One of the most iconic and memorable claymation campaigns in advertising history was Domino's Pizza's "Avoid the Noid" campaign. The Noid was a mischievous, rabbit-eared character who would do everything in his power to ruin your pizza delivery experience. The campaign ran from 1986 to 1995 and featured the Noid getting in the way of Domino's delivery drivers, causing delays and mishaps along the way.

The "Avoid the Noid" campaign was a huge success for Domino's, helping to solidify the brand as a leader in the pizza delivery industry. However, the campaign also had its fair share of controversy. In 1989, a man named Kenneth Lamar Noid believed that the campaign was a personal attack on him and held two Domino's employees hostage at gunpoint. While the incident was resolved without any injuries, it did lead to Domino's eventually retiring the Noid character from its advertising.

Despite its controversial end, the "Avoid the Noid" campaign remains a beloved part of advertising history. It showcased the power of claymation in advertising and the importance of creating memorable and engaging characters to connect with consumers. The Noid may no longer be a part of Domino's advertising, but its impact is still felt today.

For more information on the "Avoid the Noid" campaign and its lasting legacy, you can visit Adweek or Campaign Live. These articles provide a deeper dive into the history of the campaign and its impact on the advertising industry.

In conclusion, the "Avoid the Noid" campaign was a groundbreaking claymation campaign that helped solidify Domino's Pizza as a leader in the industry. While it may have ended in controversy, its impact is still felt today, showcasing the power of memorable advertising campaigns.

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