De Beers Group is the company that controls more than 80% of the world's rough diamond supply. De Beers was founded in 1888 by Cecil Rhodes and is headquartered in London, United Kingdom. The company has a significant influence on the diamond industry, as it not only mines and sells diamonds but also controls the pricing and distribution of rough diamonds worldwide.

De Beers' dominance in the diamond market is largely due to its extensive mining operations in countries such as Botswana, Canada, Namibia, and South Africa. The company operates mines at various stages of production, from exploration to extraction, and has a strong focus on sustainable mining practices to minimize its environmental impact.

One of the key strategies that De Beers employs to maintain its market share is through its marketing campaigns, such as the famous "A Diamond is Forever" slogan. These campaigns have helped create a strong consumer demand for diamonds and have positioned them as a symbol of love and commitment.

For more information on De Beers' operations and impact on the diamond industry, you can visit their official website at www.debeersgroup.com. The website provides detailed information on their mining activities, sustainability initiatives, and the company's history and values.

Despite facing some challenges in recent years, such as competition from synthetic diamonds and changing consumer preferences, De Beers remains a dominant force in the diamond market. The company continues to invest in research and development to stay ahead of industry trends and maintain its position as a leader in the global diamond industry.

In conclusion, De Beers Group controls more than 80% of the world's rough diamond supply and plays a significant role in shaping the diamond industry. Through its mining operations, marketing campaigns, and commitment to sustainability, De Beers has established itself as a powerhouse in the global diamond market.

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