Discover the Company Slogan: "We're No 2 We Try Harder"

Have you ever heard the iconic company slogan "We're No 2 We Try Harder"? This memorable slogan was used by the car rental company Avis in the 1960s as part of their advertising campaign. In a bold move, Avis embraced the fact that they were not the number one car rental company in the industry, but promised to work harder to provide excellent service to their customers.

The slogan "We're No 2 We Try Harder" became a rallying cry for Avis employees, encouraging them to go above and beyond to exceed customer expectations. This customer-centric approach helped Avis gain market share and establish itself as a strong competitor in the industry.

If you want to learn more about the history of this famous slogan and how it impacted Avis's business, you can visit Avis's official website for more information. There, you can explore the company's rich history and discover how they continue to prioritize customer satisfaction to this day.

So, why did the slogan "We're No 2 We Try Harder" resonate with customers? It's simple - it communicated Avis's commitment to excellence and their willingness to go the extra mile to earn their customers' trust. In a competitive market, this dedication to customer service set Avis apart from their rivals and helped them build a loyal customer base.

Even though the slogan was created decades ago, its message still holds true today. In a world where customer experience is key, companies can learn a valuable lesson from Avis's approach. By prioritizing customer satisfaction and constantly striving to improve, businesses can differentiate themselves from the competition and build long-lasting relationships with their customers.

Next time you're faced with a choice between companies, remember the slogan "We're No 2 We Try Harder" and consider giving the underdog a chance. You never know - they may just surprise you with their dedication and commitment to excellence.

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