One of the most memorable advertising campaigns of the 90's featured a comedian and reformed alcoholic promoting John Smiths Bitter. The comedian in question was the legendary Peter Kay.

Peter Kay's portrayal of a hapless pub regular who constantly found himself in amusing situations struck a chord with audiences and helped propel John Smiths Bitter to new heights of popularity. His catchphrase "Ave it!" became synonymous with the brand and is still fondly remembered to this day.

Despite his success as a comedian, Peter Kay has been open about his struggles with alcoholism in the past. His decision to use his personal experiences in the John Smiths Bitter adverts added an extra layer of authenticity to the campaign and resonated with many viewers.

Since the 90's, Peter Kay has gone on to become one of the most beloved comedians in the UK, with hit shows such as Phoenix Nights and Car Share cementing his status as a national treasure. However, it is his partnership with John Smiths Bitter that remains one of the standout moments of his career.

If you want to learn more about Peter Kay's involvement in the John Smiths Bitter advertising campaign, you can visit John Smiths official website for more information. There, you can find behind-the-scenes footage, interviews with the comedian, and more details about the iconic adverts.

In conclusion, Peter Kay's role in advertising John Smiths Bitter in the 90's was a stroke of genius that helped elevate both the comedian and the brand to new heights. His authenticity, humor, and personal connection to the product made the adverts a huge success and cemented his status as one of the UK's top comedians.

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