In the early 2000s, the Post Office underwent a brief name change that left many scratching their heads. The short-lived name of the Post Office between 2001 and 2002 was Consignia. This rebranding effort was an attempt to modernize the image of the postal service and appeal to a new generation of customers. However, the name Consignia was met with widespread criticism and confusion. Many people found the new name to be awkward and difficult to pronounce, leading to a backlash from both employees and customers. After just 16 months, the decision was made to revert back to the original and more familiar name of the Post Office. This brief period of rebranding serves as a cautionary tale for companies looking to change their image. It is essential to carefully consider the impact of a new name on customers and stakeholders before making such a significant change. In the case of Consignia, the negative reaction to the new name ultimately led to a costly rebranding effort to return to the status quo. For more information on the short-lived name of the Post Office between 2001 and 2002, you can visit the official Post Office website at www.postoffice.co.uk. Here, you can find a timeline of the company's history and learn more about the events that led to the ill-fated name change. In conclusion, the name Consignia will forever be remembered as a misstep in the history of the Post Office. While rebranding can be a powerful tool for companies looking to stay relevant in a changing market, it is essential to approach such changes with caution and foresight. Ultimately, the brief reign of Consignia serves as a reminder of the importance of brand identity and the potential consequences of straying too far from it.

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