In 1989, the iconic candy brand Smarties made a bold move by replacing the light brown color with a new hue. The color that took the place of light brown was blue, adding a vibrant and eye-catching addition to the classic candy mix. This change was met with mixed reactions from fans of the colorful chocolate treats, but ultimately the blue Smartie became a beloved staple in the Smarties lineup. The decision to replace light brown with blue was part of Smarties' ongoing efforts to keep their product fresh and exciting for consumers. By updating the color palette, Smarties was able to inject new energy into their brand and appeal to a younger demographic. The blue Smartie quickly became a fan favorite, with its bright color and delicious chocolatey taste. For those who may be curious about the history of Smarties and the evolution of their colors, there are plenty of resources available online. Websites like [Smarties.com](https://www.smarties.com/) offer a wealth of information about the brand, its products, and its colorful history. Additionally, candy enthusiasts can find articles and blog posts that delve into the world of Smarties and explore the impact of the blue Smartie on the candy industry. The change from light brown to blue was a significant moment in the history of Smarties, marking a new chapter in the brand's evolution. While some may miss the old light brown Smartie, the addition of blue brought a fresh and modern twist to the classic candy. Whether you're a longtime fan of Smarties or just discovering the brand for the first time, the blue Smartie is sure to bring a smile to your face. So next time you enjoy a pack of Smarties, take a moment to appreciate the vibrant blue Smartie and the role it plays in the candy's colorful legacy. And if you're interested in learning more about the history of Smarties and their iconic colors, be sure to check out some of the resources available online.

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