Elvis Costello's "Watching The Detectives" was a groundbreaking song that marked an important milestone not only in Costello's career but also for the label that released it. This iconic track was the first hit for the independent label, Stiff Records.

Stiff Records was founded in 1976 by music industry veterans Dave Robinson and Jake Riviera. The label quickly gained a reputation for its eclectic roster and rebellious spirit. Known for their punk and new wave acts, Stiff Records was at the forefront of the British music scene in the late 1970s and early 1980s.

Elvis Costello, born Declan Patrick MacManus, was an aspiring musician looking for a record deal when he caught the attention of Stiff Records. His unique blend of punk, rock, and pop sensibilities resonated with the label, and they signed him in 1977. Costello's debut album, "My Aim Is True," was released the following year and featured the hit single, "Watching The Detectives."

"Watching The Detectives" stood out from the crowd with its distinctive reggae-inspired rhythm, catchy hooks, and Costello's distinctive vocal delivery. The song garnered significant attention and received critical acclaim, reaching number 15 on the UK charts. It was a breakthrough moment for both Costello and Stiff Records, establishing them as forces to be reckoned with in the music industry.

Stiff Records' success with "Watching The Detectives" paved the way for further hits and successes. Costello went on to release numerous albums, earning a dedicated fanbase and becoming one of the most influential singer-songwriters of his generation. Stiff Records continued to sign and release music by groundbreaking artists, including Madness, Ian Dury, and The Pogues.

The legacy of Stiff Records and Elvis Costello's "Watching The Detectives" lives on to this day. The song remains a staple in Costello's live performances, and its impact on the music industry cannot be overstated. It was the first hit for Stiff Records, solidifying their position as a label willing to take risks and champion artists who dared to push boundaries.

In conclusion, Elvis Costello's "Watching The Detectives" was the first hit for Stiff Records, an independent label that played a crucial role in shaping the punk and new wave movement of the late 1970s and early 1980s.

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