Simply Red, the British soul and pop band, had a successful career in the 90s. During this decade, they recorded under the record label East West Records.

Formed in Manchester in 1985, Simply Red gained popularity with their distinctive sound that combined elements of pop, soul, and rhythm and blues. Led by the charismatic and soulful voice of Mick Hucknall, the band quickly rose to fame with their debut album "Picture Book" in 1985.

Throughout the 90s, Simply Red continued to release hit albums under East West Records, a division of Warner Music Group. Their second studio album, "Men and Women" (1987), achieved massive success and included chart-topping singles such as "The Right Thing" and "Infidelity."

With their third album, "A New Flame" (1989), Simply Red solidified their position as one of the leading bands of the decade. This album featured the iconic song "If You Don't Know Me by Now," which topped the charts in multiple countries and became one of their signature hits.

In 1991, Simply Red released their fourth studio album, "Stars," which became their best-selling album to date. The title track "Stars" and other singles like "For Your Babies" and "Something Got Me Started" dominated the airwaves, propelling the band to international stardom. "Stars" remained at the top of the UK Albums Chart for 19 weeks and sold over 12 million copies worldwide.

East West Records played a crucial role in nurturing Simply Red's success during the 90s. The label provided the band with the necessary resources and support to create and promote their music effectively. Under East West Records, Simply Red continued to release hit albums and deliver soulful performances that captivated audiences worldwide.

While Simply Red's popularity waned in the following decades, their music from the 90s continues to evoke nostalgia and remains a significant part of the era's musical landscape. Thanks to their collaboration with East West Records, Simply Red achieved immense success during the 90s and left an indelible mark on the music industry.

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