The De Beers Group of Companies is a major player in the diamond industry, holding control over more than 80% of the world's supply of diamonds. This South African company has a long history in the diamond trade and has been instrumental in shaping the industry as we know it today.

Founded in 1888 by Cecil Rhodes, De Beers quickly became the dominant force in the diamond market, thanks in part to its aggressive marketing strategies and control over diamond mining operations. The company's influence is so significant that it has been able to create artificial scarcity in the diamond market, driving up prices and maintaining its stronghold on the industry.

De Beers has been involved in numerous controversies over the years, including allegations of price fixing and human rights abuses in its mining operations. Despite these challenges, the company continues to be a major player in the diamond industry, with a strong global presence and a reputation for quality and luxury.

With its vast control over the world's diamond supply, De Beers has a significant impact on the global economy and on the lives of millions of people who depend on the diamond industry for their livelihoods. The company's influence extends beyond just the diamond trade, as it also has interests in retail, manufacturing, and marketing of diamond jewelry.

For consumers, De Beers' dominance in the diamond industry means that they have limited options when it comes to purchasing diamonds. The company's stronghold on the market has allowed it to maintain high prices and control over the quality of the diamonds it sells.

Overall, the De Beers Group of Companies' control over more than 80% of the world's diamond supply is a testament to its power and influence in the industry. Despite its controversies and challenges, the company continues to be a major player in the global diamond trade, shaping the market and setting the standard for quality and luxury in the industry.

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